AS Monaco and Gambit Esports became partners
The French football club Monaco and the Russian Esports organization Gambit Esports have announced their partnership. From today, the Dota 2 and Fortnite rosters of Gambit Esports will perform under the AS Monaco Gambit brand.
Irina Semyonova, Head of the MTS Esports Department, comments:
The partnership with AS Monaco will allow us to offer a unique experience to football and sports fans. With the creation of the AS Monaco Gambit team, we become the first Russian Esports club to establish a relationship with a foreign team. This is a great opportunity to develop our activities.
Oleg Petrov, Vice-President and CEO of AS Monaco, said:
The creation of our joint team, AS Monaco Gambit, allows us to take a new step in this sector by joining forces with a reference on the international Esports scene. This orientation responds to a twofold objective: to enable us to diversify our activities by addressing a different, young and highly connected audience, while supporting the club’s internationalization strategy by developing our presence in key territories.
It is not the first time that a major football brand has collaborated with Esports. For several years, another French club, PSG, has been successfully working with the Chinese team LGD.